6. On The Market
On The Market
It's time to bring on the buyers! From scheduling buyer appointments to making sure your home is safe and secure, we make being on the market a great experience for you and your potential buyers.
The moment your property is listed, it is broadcast to all real estate websites and their registered users. The "new listing" information is also immediately sent to agent and broker “hot sheets” and to their clients who have asked to be notified of new listings. We send "new listing" emails and text alerts to our interested buyers and any agents who indicated interest from the pre-listing in the Private Listing Network.
Our Leading Edge Showing System
Nothing is more important to us than your privacy and the security of your home. We provide an integrated showing and security system to make sure that agents only show the home when you have agreed to it, and that no one else can access your home.
We use the intelligent SentriLock lockbox to store a set of keys outside your home. To open the device and retrieve the key, agents use an app installed on their phone or a key card. Agents must be a member of the MRED MLS and be up to date on dues to use the Sentrilock system.
Sentrilock and ShowingTime are integrated to control access to your home. The typical showing window is 9:00 am - 7:00 pm with a two hour lead time. Agents will request showings through the MLS or mobile app, and you will approve showing requests by phone call, text, email, or through the Seller ShowingTime app. We are notified of all showing requests and appointments. The showing agent will receive any special instructions with the showing confirmation.
How to Prepare For Showings
- Have a plan to hide day to day clutter before a showing. Keep empty laundry baskets on hand to gather up "stuff" and stash them in the car, garage, or basement.
- Kitchens and bathrooms should be neat and clean. Buyers almost always linger in the kitchen, so it must look nice for showings.
- Ensure the temperature is perfect for the showing. Buyers quickly leave houses that are too hot or cold.
- Open up curtains and blinds, and turn on all the lights. If you are typically out of the house during the afternoon and evening, then put a few lights on timers to make sure that rooms have adequate lighting for showings.
- Don’t mask odors with candles or air fresheners because some people will immediately wonder what you're hiding. It's better to air out the house before a showing.
- Conduct a quick pet patrol before showings. Dogs should be crated or removed before buyers arrive. If you have indoor cats, you should put up little signs telling people not to let the cat out. Litter boxes and small animal cages must be kept clean!
- Make sure that brochures and handouts are near the front door or in a central location. We can provide a stand to keep the materials organized.
- If you usually set a security system when you're out of the house, the showing agent will receive the information for arming and disarming the system. It helps to have a note by the keypad on how to reset the alarm.
In the first showing of a home is potential owners get that gut feeling of “we could live here.” Buyers initially evaluate how a home meets their basic requirements like the location, room layout, and whether the outdoor spaces meet their needs. Most buyers will make a note of how much work a home would require when they move in. That’s why you need to take care of all the repair jobs before you list.
Second and third showings are usually for deciding to buy a particular home or eliminating it from the shortlist. These showings are frequently much longer than the first showings. Be patient with these more extended showings and give buyers the time to envision how they will live in the home.
Showing Feedback: Pros and Cons
Feedback is tricky. Sellers want to know if an offer is coming, or if the buyer has any questions. But there can be downsides to feedback.
First, we like to identify whether showing feedback is that of the agent or the buyer. In our feedback request, we ask separate questions for agent and buyer opinions, but some buyer agents leave answers too vague to interpret.
We're cautious with feedback because some buyer agents will use feedback to start the case for an offer by emphasizing problems with the house. On the other hand, some listing agents want feedback to convince a seller to fix a problem or lower the price. It’s a way for a listing agent to avoid preparing a seller for the realities of the market. In any case, do you want other agents advising you on how to sell your house?
We ask for feedback after every showing, and sometimes we learn something. We don't pre-screen feedback, so you see it as soon as you do. Read it, but take it with a grain of salt; we never rely on other agents to do our jobs for us.