3. Staging For Successful Selling

Master bedroom purple accents walkout deck

Staging For Successful Selling

There are many things that a home seller can do to increase their home’s real and perceived value in the eyes of potential buyers. Making the right repairs and desirable updates will show buyers that your home is move-in ready.

Big, Bright, and Clean

We know it takes work to prepare a house and keep it ready for showings, but you’ll be proud to present a sparkling home. Buyers should feel like they could move in that very day.

  • Clean the inside of cabinets, drawers, refrigerator, and the freezer.
  • Wipe down bookshelves, walls, molding, baseboards, windows, and door trim.
  • Clean flooring in indoor/outdoor spaces like screen porches and decks.

Declutter and Organize

Storage space ranks high on buyer priority lists. Make sure you show where the next owners can put their things.

  • Tidy up cabinets and closets. They should be only half full and show lots of extra space.
  • Remove personal decorations like souvenirs and awards from walls and shelves.
  • Clean out and organize your basement, attic, and garage.

Garage sale table with dishes and glasses

Staging Your Home

We help you to see your home through the eyes of a buyer, which may be very different from how you live in it every day. Staging helps your home stand out to buyers who have seen 100s of homes online and on TV.

People spend just a few seconds on the first few photos of a listing when they're shopping online, so we want the pictures of your house to entice potential buyers into scheduling a showing.

Next, we help you plan how to arrange important rooms to create great showing experiences for buyers:

  • Choose art, accessories, and plants that appeal to the target buyers for your house. 
  • Place lamps in strategic locations to make rooms look warm and inviting.
  • Create vignettes in bedrooms and bathrooms that invite buyers to imagine relaxing at the end of the day.
  • Recommend window treatments to be removed or updated before listing.
  • Turn weird or awkward spots into usable and attractive spaces.

Living dining room modern multi colored chairs

How Staging Makes a Difference

In 2019 the National Association of Realtors published a comprehensive report on home staging. The report defined staging as repairs and improvements, decluttering and cleaning, and arranging furniture, art, and accessories. Some key results:

  • 92% of buyers' agents said that staging affects most or some buyers.
  • 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • The most common rooms that were staged included the living room (93%), kitchen (84%), master bedroom (78%), the dining room (72%), and the bathroom (64%).

NAR 2019 Profile Home Staging Buyer Opinions

Professional Staging Services

If you decide to hire a professional stager after our initial consultation, it helps to understand the three basic categories of professional staging services:

Consultation: 1.5 - 4 hours

  • Give advice, create plans, and set priorities.
  • Suggest what to move, store, and add.

Partial Staging: 6 - 8 hours

  • Arrange the furniture so that the rooms will look their best.
  • Bring in accessories and art that will appeal to your target buyer.

Full Staging: several days

  • Usually for vacant homes.
  • Fully furnish one or more rooms.

Have Questions? Let's Talk!